NICOLE NIXON
We build bold brands for hairstylists who are done playing small.
WE APPROACH EVERY PROJECT WITH:
BOLD VISION
INDUSTRY AUTHORITY
AUTHENTIC IMPACT
In an industry that encourages you to blend in, standing out is an act of rebellion. Every hairstylist has the potential to build something extraordinary, and we’re here to turn that potential into reality.
BOLD VISION
INDUSTRY AUTHORITY
AUTHENTIC IMPACT
Our over 25 years of industry expertise informs every decision we make for your brand. We know what works and how to bring it to life.
BOLD VISION
INDUSTRY AUTHORITY
AUTHENTIC IMPACT
We build brands that reflect your unique story and help you stand out as your true self, making a real impact, your way.
THE MISSION
Branding isn’t just vibes - it’s a tool for freedom.And for women in hair, freedom isn’t optional—it’s survival.
With decades of experience in professional hair, we get your business. We believe in the power of the hairstylist to make magic both behind the chair and beyond. It is our mission to set hairstylists up for their version of success by helping them stand out with elevated creative direction and design that doesnt just look really fucking good, but helps women in hair control how they’re seen, who they attract, and what they charge.
At our core, we’re not just a creative agency—we’re a freedom studio.
HERE’S WHAT WORKING WITH US ACTUALLY LOOKS LIKE
01
CLARITY
We dig into your story, your voice, your goals—and shape a strategy that makes your brand unmistakable. We don’t do vague. We do vision.
02
STRATEGY + DESIGN
We approach every visual identity with big picture thinking and creative direction and we design every element with one goal: getting you seen, trusted, and paid. No fluff. No filler. Just authentic brand presence that hits.
03
EXECUTION
From IG feeds to websites to shoot styling, we turn your new brand into a full-blown eco-system—one that clients obsess over and respect.
BOOK YOUR PROJECT
Turns out it wasn’t a fall-back career after all
Hi, I’m Nicole—founder of this agency, former hairstylist, and woman who’s spent 25 years in an industry that’s brilliant, beautiful, and wildly broken.
I got into this work by accident—dropped out of college, picked beauty school on a whim—but once I found this industry, I never looked back. I spent years behind the chair, then moved into education for some of the biggest names in the game like Sexy Hair, DevaCurl, and ColorProof. My job was to develop classes and programs that helped hairstylists elevate their technical skills, but what I really loved? Watching them build confidence, raise their rates, and go after the career they actually wanted.
In 2017, I went freelance. In 2020, I went all in. This studio is the result.
I have helped hundreds of hairstylists, salon owners, educators, and product founders build brands that get them booked out, sold out, and paid well. We’re here to close the wage gap in personal care industries, where women earn $.91 to every $1 men make.
I believe your brand can bridge the gap and set you on the path to more money, more choice, more happiness and more freedom.
WORK WITH US
/001 FIERCLY FEMINIST
/002 ADVOCACY IN ACTION
90% of hairstylists are women — yet most are underpaid and undervalued. Being a woman in business is political, and building a brand puts the power back in your hands.
Empowering stylists with knowledge is how we change the industry for good. We use our work—and our platform—to push for an industry that actually supports the people who built it. True freedom in this industry means everyone gets to be seen, heard, and paid.
GUIDING
PRINCIPLES
/003 FREEDOM FOCUSED
/003 DESIGN WITH PURPOSE
For women in the hair industry, financial freedom means choices, security, and the power to say no to anything that doesn’t serve you. Branding is more than pretty visuals — it’s a tool for freedom.
Branding with a job to do. Every element — from logos to packaging to photoshoots — works hard to get you noticed, trusted, and paid. If it doesn’t serve that purpose, we don’t do it.
