@itsnicolenixon x @serranosocials
EVERYTHING YOU NEED AS A BEAUTY PRO TO DIY YOUR OWN BRAND ONLINE WITH CONFIDENCE.
BUY NOW
NO SHAME IN THIS DIY GAME
We know what it's like to be inundated with "expert" opinions about when and how you should invest in your beauty biz.
But too many opinions can lead to major overwhelm and not doing anything at all.
SO...WHAT IF YOU COULD JUST, DO IT YOURSELF?
THIS IS FOR YOU IF:
-You're a Beauty Pro who markets your services primarily on social media, but aren’t in a position to have a social media manager on retainer or invest thousands on a website.
- You feel lost in a sea of look-a-like accounts and are ready to invest the time into building your unique brand with guidance from the experts.
- You're tired of the guilt-trip marketing that makes you think you HAVE to invest in professional branding/social, when all you really need is someone to show you the ropes.
The Starter is for any new stylist who is still very early into their career but is still looking for a solid way to build their starting foundations to separate themselves from other stylists in the beginning.
FOR THE stylist just getting started in the industry
Your goals WITH YOUR D-IG-Y CONTENT VAULT would include:
More reach
Higher visibility
brand awareness
The Independent is for established stylists with more experience in a salon or studio and who are ready to have their brand and social presence that showcases their expertise.
single established stylist in a salon or studio
Your goals WITH YOUR D-IG-Y CONTENT VAULT would include:
niching down into a specialty
nurturing your audience
truly becoming an authority figure in your space
For any new or experienced salon owners who are working with multiple stylists at a time and need a brand and social presence that showcases the personality of the empire you’re building.
New or experienced salon owner with multiple stylists
Your goals WITH YOUR D-IG-Y CONTENT VAULT would include:
brand/social presence of A
brick & mortar
show THE expertise of multiple stylists
create a fun & engaging brand that values customer experience
Your goals WITH YOUR D-IG-Y CONTENT VAULT would include:
establish the brand/social presence of a brick & mortar
showcase the expertise of multiple stylists
create a fun, personal, & engaging brand that truly values customer experience and comfort.
- A CRASH COURSE IN DESIGN BASICS TO HELP YOU CREATE AUTHENTIC BRANDING & DYNAMIC POSTS WITH CONFIDENCE
- A BRAND DESIGN RESOURCE GUIDE WITH CURATED FONT PAIRINGS AND COLOR PALETTES THAT WORK TOGETHER + A GLOSSARY OF COMMON DESIGN TERMS
- CANVA 101 - BUILD YOUR BRAND KIT, COMMON FUNCTIONS & TIPS
- 25 CUSTOMIZABLE IG FEED & 25 IG STORY/REEL COVER TEMPLATES
- OUR FAVE RESOURCES FOR INSPIRATION AND CONTENT CREATION
- HOW TO IDENTIFY YOUR QUARTERLY GOALS & BUILD YOUR SOCIAL STRATEGY AROUND THEM
- ANALYZE YOUR AUDIENCE + COMPETITORS/HOW IT TIES INTO YOUR CONTENT PILLARS
- BUILDING CUSTOM CONTENT PILLARS
- HASHTAGS 101: BUILDING YOUR CUSTOM HASHTAG SETS BASED ON YOUR CONTENT PILLARS
- CREATING YOUR OWN CUSTOM ENGAGEMENT PLAN
- A PLUG AND PLAY CONTENT CALENDAR BASED ON YOUR SPECIFIC GOALS/NICHE WITH 30+ FILL IN THE BLANK PRE-WRITTEN CAPTIONS
WHAT YOU GET:
1. What software OR PROGRAMS do I need for this to be beneficial for me?
You definitely don't need to be the most tech-savvy person ever to complete the Vault, but here is what we recommend you are semi-proficient in:
You'll need Trello to access all of the package assets
Canva (we cover more on Canva in one of the branding trainings)
Instagram & scheduling platform of your choice
2. Is this for a new stylists or experienced ones?
We have options for stylists at every level! We know how important it is for you to have a brand that is uniquely yours from Day 1, so we've created this Vault in 3 sections: The Starter, The Independent, & The Owner. Each has its social media strategy and branding tailored to the specific stage of business you're in.
3. Do I need design experience?
Nope! Everything you will need for the design aspect will be taught in Canva, which is very user-friendly for any beginner. We will also provide you with a mood board, typography, and color palette direction to get the creative juices flowing.
4. Can I trademark my logo if I make it in Canva?
The million-dollar question!
Short answer: yes. We read Canva's fine print so you don't have to, and go into this in detail in the training.
5. I’m not a beauty professional, is this still for me?
Yes, absolutely! The D-IG-Y Content Vault was created for the creative business owner who uses Instagram as their primary marketing platform. Other examples of who the D-IG-Y CONTENT VAULT would be beneficial for: Virtual Assistants, Pinterest managers, Online Coaches, OBM's, Photographers, Wedding Creatives, and a variety of other online and in-person service providers.
6. How long will it take me to get through the training?
If you're a total go-getter, you can easily complete these videos and trainings in 1 day. We recommend taking 2-3 days to learn, digest, and begin implementing.
Your branding and social media are bffs. You need BOTH in a committed relationship with each other in order to create a brand that stands out and showcases your badass craft.
And now you can do it all yourself.
