DIY resources and digital products for stylists

THE SHOP

Sometimes the best way to get shit done is to do it your damn self.

In this house there is no shame in DIYing.
TBH we kind of love it when stylists take control of their own destiny.
If that sounds like you, you're in the right place. 

These resources were created specifically for stylists and salons looking to level up, design their own path and smash their goals, their way. 

No more boring branding. No more BS. Just smart business and memorable branding that keeps you booked and busy.

DIGITAL WORKBOOKS

The New Stylist's Guide to Building a Brand 

An introduction to the importance of Branding and why you need it as a hairstylist.

Editable workbook - Canva Template

VIEW TERMS & CONDITIONS OF PURCHASE

NO REFUNDS ON DIGITAL PRODUCTS

$19

NEW WORKBOOK

The Strategic Stylist Workbook

Launch your Signature Service

Develop a unique, goal-driven strategy for your brand with this digital workbook full of easy to follow prompts and guidance.
Set your goals, then smash them. 

Need help creating the right messaging to promote your signature service? This workbook takes you step by step through the process of how to market your signature service and connect with the clients who need it.

Bundle both workbooks and Save

Can't decide? Grab them both for $75.

VIEW TERMS & CONDITIONS OF PURCHASE

NO REFUNDS ON DIGITAL PRODUCTS

$49

$49

$75

D-IG-Y CONTENT VAULT

$397

For any new or experienced salon owners who are working with multiple stylists at a time and need a brand and social presence that showcases the personality of the empire you’re building.

Your goals WITH YOUR D-IG-Y CONTENT VAULT would include:

establish the brand presence of a
brick & mortar
showcase multiple stylists
create a fun & engaging brand that values customer experience & comfort. 

The Independent is for established stylists with more experience in a salon or studio and who are ready to have their brand and social presence that showcases their expertise.

Your goals WITH YOUR D-IG-Y CONTENT VAULT would include:

niching down into a specialty
nurturing your audience
truly becoming an authority figure in your space

The Starter is for any new stylist who is still very early into their career but is still looking for a solid way to build their starting foundations to separate themselves from other stylists in the beginning. 

FOR THE stylist just getting started in the industry

Your goals WITH YOUR D-IG-Y CONTENT VAULT would include:

 More reach
Higher visibility
brand awareness 

The Starter:

FOR THE ESTABLISHED STYLIST IN A SALON OR STUDIO

The Independent:

NEW OR EXPERIENCED SALON OWNER WITH MULTIPLE STYLISTS

The Owner:

BUILD THE BRAND YOUR BUSINESS DESERVES, YOUR WAY

-You're a Beauty Pro who markets your services primarily on social media, but aren’t in a position to have a social media manager on retainer or invest thousands on a website.

- You feel lost in a sea of look-a-like accounts and are ready to invest the time into building your unique brand with guidance from the experts.

- You're tired of the guilt-trip marketing that makes you think you HAVE to invest in professional branding/social, when all you really need is someone to show you the ropes. 

YOU NEED THIS IF:

Everything you need as a beauty pro to DIY your brand online and grow your social presence with confidence. 

PICK YOUR VAULT

D-IG-Y VAULT FAQS

$397

$397

VIEW TERMS & CONDITIONS OF PURCHASE

A VAULT FOR EVERY STEP IN YOUR BUSINESS JOURNEY

NO REFUNDS ON DIGITAL PRODUCTS

BUILD THE BRAND YOUR BUSINESS DESERVES, YOUR WAY

Your goals WITH YOUR D-IG-Y CONTENT VAULT would include:

 More reach
Higher visibility
brand awareness 

The Starter is for any new stylist who is still very early into their career but is still looking for a solid way to build their starting foundations to separate themselves from other stylists in the beginning. 

FOR THE stylist just getting started in the industry

The Starter:

$797

YOUR GOALS WITH YOUR D-IG-Y CONTENT VAULT WOULD INCLUDE:

NICHING DOWN INTO A SPECIALTY
NURTURING YOUR AUDIENCE
TRULY BECOMING AN AUTHORITY FIGURE IN YOUR SPACE

The Independent is for established stylists with more experience in a salon or studio and who are ready to have their brand and social presence that showcases their expertise.

FOR THE ESTABLISHED STYLIST IN A SALON OR STUDIO

The Independent:

$797

YOUR GOALS WITH YOUR D-IG-Y CONTENT VAULT WOULD INCLUDE:

ESTABLISH THE BRAND PRESENCE OF A BRICK & MORTAR
SHOWCASE MULTIPLE STYLISTS
CREATE A FUN & ENGAGING BRAND THAT VALUES CUSTOMER EXPERIENCE & COMFORT. 


For any new or experienced salon owners who are working with multiple stylists at a time and need a brand and social presence that showcases the personality of the empire you’re building.

NEW OR EXPERIENCED SALON OWNER WITH MULTIPLE STYLISTS

The Owner:

$797

  • 75 Post/Story Templates
  • 25 unique designs
  • All designs sized in Square (1080x1080), Portrait (1080x1350) and Story/Reel size (1080x1920)
  • Templates built in Canva (you do need a Canva account to access and use them)
  • All fonts included sourced from Google Fonts and are free for commercial use
  • All images are sourced from Pexels.com and are free to use for commercial use
  • HOW TO USE: After purchase, check your email and open the attachment. Click on the links and add the templates to your Canva account. Start creating!

WHAT'S INCLUDED?

JUST LOOKING FOR SOME SOCIAL TEMPLATES?

I got those too. 

$35

NO REFUNDS ON DIGITAL PRODUCTS

AVAILABLE NOW

SEMI-CUSTOM BRAND KITS

CUSTOM BRAND FEEL WITHOUT THE CUSTOM PRICE TAG

RECENT
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1. What software or programs do I need for this to be beneficial for me?


You definitely don't need to be the most tech-savvy person ever to complete the Vault, but here is what we recommend you are semi-proficient in:

You'll need Trello to access all of the package assets, Canva (we cover more on Canva in one of the branding trainings), Instagram & a scheduling platform of your choice.


2. Is this for experienced stylists or new ones? 


We have options for stylists at every level! We know how important it is for you to have a brand that is uniquely yours from Day 1, so we've created this Vault in 3 sections: The Starter, The Independent, & The Owner. Each has its social media strategy and branding tailored to the specific stage of business you're in. 



3. Do I need to have design experience?

Nope! Everything you will need for the design aspect will be taught in Canva, which is very user-friendly for any beginner. We will also provide you with a mood board, typography, and color palette direction to get the creative juices flowing. 



4. Can I trademark my logo if I make it in Canva? 


The million-dollar question!
Short answer: yes. We read Canva's fine print so you don't have to, and go into this in detail in the training. 



5. I'm not a beauty professional, is this still something I can use? 


Yes, absolutely! The D-IG-Y Content Vault was created for the creative business owner who uses Instagram as their primary marketing platform. Other examples of who the D-IG-Y CONTENT VAULT would be beneficial for: Virtual Assistants, Pinterest managers, Online Coaches, OBM's, Photographers, Wedding Creatives, and a variety of other online and in-person service providers. 




6. How long does it take to complete the training?


 If you're a total go-getter, you can easily complete these videos and trainings in 1 day. We recommend taking 2-3 days to learn, digest, and begin implementing. 




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FAQs