Designed for hairstylists who are ready to stop posting endlessly and start building a brand that speaks for itself.
BOOKED OUT BRANDS START
HERE
BOOKED OUT BRANDS START HERE
And yet... your books still aren't full. Your classes aren’t selling out. You're not attracting the dream clients you know are out there. You're stuck in that loop of tweaking your captions, questioning your vibe (questioning everything really), and wondering what the fuck you're doing wrong.
- Your content feels like it's disappearing into the void, even though you're posting consistently
- You see other stylists "killing it" online and think, "What's their secret?”
- You're scared to fully say what you want to say and being labeled "too much"
- You're burning yourself out trying to be visible, relatable, and on-brand—without ever really knowing what your brand even is
- You wonder if the clients you do have would leave if you changed how you show up
- It feels like you're doing everything—but still not getting anywhere
I hate to be the one to tell you this, but you've been doing it wrong.
Let me guess:
You don't have a booking problem. You have a brand alignment problem.
The Brand Alignment Framework helps you quiet the noise and clarify your presence
When your vision, voice, values, and visuals aren't aligned—you're building on shaky ground. The Brand Alignment Framework helps you rebuild your brand from the inside out, so everything you create really fucking works.
THE BRAND ALIGNMENT FRAMEWORK
A branding and messaging course for goal-driven hairstylists ready to build a distinctive brand that connects, converts, and books out.
LET'S BREAKDOWN WHAT YOU CAN EXPECT INSIDE
Inside this program, you'll:
Learn how to create aligned messaging that feels real—not salesy—so your dream clients feel seen and inspired to book
Build a visual identity that speaks before you even say a word and instantly communicates your brand’s POV, value and vibe
Create an online presence that magnetizes dream clients without burnout so you're no longer chained to constant content creation just to stay relevant
Position yourself for long-term growth—beyond the chair—so you can build a business that evolves with you, not one that exhausts you
The Transformation:
- A brand that reflects exactly who you are and who you're here to serve
- Messaging that speaks for you, even when you're offline
- A clear direction that lets you post, pitch, and price with confidence
- Content that builds connection, trust, and desire—without draining you
- A waitlist-worthy brand that sets you apart in your local market and online
Who You Become:
WHAT YOU’LL LEARN
(AKA THE BRAND MAGIC)
Module 1: Current State Assessment
A brutally honest (but empowering) look at where your brand stands today—and where we're about to take it.
Module 2: Vision & Points of View
Get crystal clear on your belief system so your brand stands for something (and attracts people who love that).
Clarify the future you're building and shape your unfiltered perspective into your brand's magnetic core.
Module 3: Values Through Your Lens
Goodbye overthinking, hello bold brand voice. You'll learn how to speak with the kind of clarity that books clients fast.
Module 4: Voice with Conviction
Module 5: Visuals that Make a Statement
You don't need to be a designer—you just need to know how to direct the vibe. This is where your brand starts looking as elevated as it feels.
Module 6: Positioning Through Perspective
Stand out without screaming. Learn how to use your unique story and style to claim your space (and your price point) in a crowded market.
HERE'S WHAT YOU GET
This isn't just content, it’s an entire brand transformation, packaged and ready to implement (without the overwhelm)
- Six Module Training - Multi-part modules that deep dive into every facet of the brand building process
- Companion Workbooks for Each Module – Think journal meets strategy map. These aren't filler PDFs—they're where your breakthroughs start to take shape.
- The Daria James Showit Website Template – A sleek, scroll-worthy, single-page template designed specifically for hairstylists to help you show up online like the premium brand you are.
- The Social Set Up (NEW MINI TRAINING) – Learn how to design a grid that feels as good as it looks, with my exact approach that makes your content feel intentional and intuitive.
- Private TBAF Telegram Community – For feedback, pep talks, and "does this caption hit?" support from people who get it.
$397
VALUE OF $555
PAY IN FULL & PAYMENT PLANS AVAILABLE
THIS IS FOR YOU IF...
- You're tired of playing small and ready to show up like the expert you are
- You've got the skills, the heart, and the hustle—but your brand still feels flat
- You want a visual and verbal identity that makes your dream clients say, "OMG. It's like she's in my head"
- You're done with content that takes forever and converts never
- You want your Instagram to look like a dream client magnet—not a random photo dump
- You're craving clarity, confidence, and content that actually leads to bookings
(heavy on the love)
Here comes the tough love
FAQ's
(THE THINGS YOU'RE WONDERING)
A: While it's built with hairstylists in mind, the strategies apply to all beauty entrepreneurs.
A: Nope. You'll create one inside the program.
A: That depends on how often you implement—but most students feel clarity after the first module.
A: Not at all. You'll learn how to visualize and create the vibe so you can either DIY or delegate.
A: Yes—community access is included.
I found myself in this industry by total accident, but the journey it put me on was anything but. After a short stint in college I decided on a whim to enroll in beauty school. I had never once thought about being a hairstylist, but had no other plans, so beauty school it was.
MEET NICOLE
founder / MOM / CAPRICORN / GENERATOR
I found myself in this industry by total accident, but the journey it put me on was anything but. After a short stint in college I decided on a whim to enroll in beauty school. I had never once thought about being a hairstylist, but had no other plans, so beauty school it was.
Some years behind the chair and a baby later my journey led me to working in education and training for some of the biggest professional brands in our industry (Sexy Hair, DevaCurl, ColorProof Evolved Color Care, Pulp Riot to name a few). I loved every minute of it and became truly obsessed with helping hairstylists grow their skills and increase their confidence with the education I was tasked to create. All I truly wanted was to see hairstylists succeed and smash their fucking goals.
In 2017 I made a big pivot into freelance consulting, and expanded my scope of services to not only education development but branding, marketing, social media, and art direction. In 2020 during the height of the pandemic I took the biggest risk of my life and started this business I am running today. My goal is to help as many hairstylists as I can find their path in this industry, gain the confidence they need to get there and make them look good in the process.
Some years behind the chair and a baby later my journey led me to working in education and training for some of the biggest professional brands in our industry (Sexy Hair, DevaCurl, ColorProof Evolved Color Care, Pulp Riot to name a few). I loved every minute of it and became truly obsessed with helping hairstylists grow their skills and increase their confidence with the education I was tasked to create. All I truly wanted was to see hairstylists succeed and smash their fucking goals.
In 2017 I made a big pivot into freelance consulting, and expanded my scope of services to not only education development but branding, marketing, social media, and art direction. In 2020 during the height of the pandemic I took the biggest risk of my life and started this business I am running today. My goal is to help as many hairstylists as I can find their path in this industry, gain the confidence they need to get there and make them look good in the process.