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NICOLE NIXON
Brands that build freedom for stylists, educators, and beauty founders.
YOUR BRAND IS A ONE WAY TICKET TO YOUR FUTURE FREEDOM
HERE’S WHAT WORKING WITH US ACTUALLY LOOKS LIKE:
01
CLARITY
It starts with digging into your story and your goals, shaping a strategy that clearly sets you apart and makes your brand unmistakable.
02
STRATEGY + DESIGN
Every brand identity begins with big picture planning and creative direction, designing every element with one goal: getting you seen, trusted, and paid. No fluff. No filler. Just authentic brand presence that hits.
03
EXECUTION
From IG feeds to websites to shoot styling, your new brand becomes a full-blown eco-system that clients obsess over and tell their friends about.
Turns out it wasn’t a fall-back career after all
I’m Nicole, founder of this agency, former hairstylist, and woman who’s spent 25 years in an industry that’s brilliant, beautiful, and wildly broken.
I got into this work by accident. I dropped out of college and picked beauty school on a whim, but once I found this industry, I never looked back. I spent years behind the chair, then moved into education for some of the biggest names in the game like Sexy Hair, DevaCurl, and ColorProof. My job was to develop classes and programs that helped hairstylists elevate their technical skills, but what I really loved? Watching them build confidence, raise their rates, and go after the career they actually wanted.
In 2017, I went freelance. In 2020, I went all in.
This studio is the result.
I have helped hundreds of hairstylists, salon owners, educators, and product founders build brands that get them booked out, sold out, and paid well. We’re here to close the wage gap in personal care industries, where women earn $.91 to every $1 men make. I believe your brand can bridge the gap and set you on the path to more money, more choice, more happiness and more freedom.
GUIDING
PRINCIPLES
GUIDING PRINCIPLES
/001 FIERCLY FEMINIST
90% of hairstylists are women — yet most are underpaid and undervalued. Being a woman in business is political, and building a brand puts the power back in your hands.
/002 ADVOCACY IN ACTION
Empowering stylists with knowledge is how we change the industry for good, using our work and our platform to push for an industry that actually supports the people who built it.
/003 FREEDOM FOCUSED
For women in the hair industry, financial freedom means choices, security, and the power to say no to anything that doesn’t serve you. Building a brand your way means taking control of your future.
/004 DESIGN WITH PURPOSE
Branding with a job to do. Every element - from logos to packaging to photoshoots - works hard to get you noticed, trusted, and paid.