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So, you could say this all happened by accident

If you had told 18 year old me that I was about to spend the next 20 years working in professional hair, lil Nicole would have LOL'd. But, that's exactly what happened. 

The 20 years I spent in professional beauty working for brands like Sexy Hair, ColorProof Evolved Color Care, BosleyMD and DevaCurl were some of the best and most challenging of my life. I left my job behind the chair and joined corporate America with zero experience. I learned everything by the seat of my pants and found myself in a role where I was able to build relationships with stylists and consumers from all over the world. I ran education departments, created curriculum and developed impactful trainings for our educators. I helped stylists push themselves to achieve their dreams every single day, and in the process I achieved mine.

The joy is in the journey

But, in 2017 I was fired from what was supposed to be the dream job. It was a humbling experience to say the least. It forced me to take a big risk and jump into freelance consulting, branching out from education into branding, marketing, social media and art direction. I re-branded and re-packaged (myself and my clients), and in 2020 during the height of the pandemic (as one does) I decided to make it official and launched 

My singular goal for my business is to support you and your brand, giving you the tools you need to get on the right path to whatever your definition of success is. There is no one way to get there, you just have to find YOUR way. I'm not here to feed your ego. I'm here to hit you with the right amount of tough love and push you to be your best. 

recent work

recent work

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