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NICOLE NIXON
If building a brand feels like an impossible task.
If you spend too much time overthinking everything.
If you're struggling to explain what makes you different.
If your socials are just *fine*.
If you know you’re capable of more, but you’re not quite sure how to show it.
The Brand System is for you.
The Brand System is the process I have developed over the last five years of working with hairstylists on building their brands. A structured, tiered approach to brand building that supports your career where it is now, and lays the foundation for where you want it to go.
Designed specifically for hairstylists by an industry expert, The Brand System is for hairstylists at all levels who want to feel confident in how they show up and deliver on what they’re known for.
For hairstylists who are really good at what they do - but feel stuck when it comes to explaining it, showing it, and being seen for it.
The Brand System gives you structure before scale.
Instead of guessing, you get a clear foundation that everything else builds on.
You understand how to talk about what you do confidently and how to show up consistently without forcing creativity or jumping on every trend.
One system — multiple levels of depth.
How it works:
Every stylist I work with moves through the same core process. The difference is how much we build and how much support you want along the way.
We start by getting clear on where you are now. Then we define your brand, shape how it looks, and how you show up. If you choose the highest level, I stay with you while you implement and launch.
Discovery & DiagnosiS
This is where we take an honest look at your brand as it exists right now. You’ll complete a brand questionnaire, I’ll audit your content and marketing, and we’ll meet for a State of the Brand session where we identify what’s working, what’s confusing, and what’s holding you back. You’ll leave this phase with clarity and an understanding of what needs to shift.
CREATIVE DIRECTION / VISUAL IDENTITY
Depending on the tier you choose, this might be a foundational brand kit or a full visual identity. Either way, the goal is the same - to look intentional, grab attention, and begin to build trust. convert. You’ll receive a Brand Style Guide so everything you create moving forward feels cohesive instead of scattered.
BRAND STRATEGY
This is where things start to click. We define what you stand for, how you position yourself, and how to talk about your work in a way that makes sense to the right clients. This becomes your Brand Strategy Guide, the internal framework that informs every decision you make going forward.
For Tier 3 clients:
We add an additional layer of support to help you implement and Launch. I stay with you while you actually use the brand, launch it, and make decisions in real time.
MARKETING / CONTENT
This is where your brand becomes action. We define what you should talk about, how you show up, and how to make creating marketing content easier instead of stressful. You’ll get a Messaging and Content Playbook you can come back to again and again.
Choose Your Level:
TIER TWO - BRAND DEMAND
TIER THREE - FULL BRAND BUILD OUT
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TIER ONE - BRAND FOUNDATION
For stylists who ARE IN THE BEGINNING STAGES AND ARE READY TO SET STRONG FOUNDATIONS. This tier establishes who you are and how to show up.
MARKETING + CONTENT DIRECTION
Content audit to identify gaps and opportunities
Core content topics
Canva templates for consistency: 6 feed / 6 story slide
Baseline visual rules for social content
BRAND IDENTITY
Identify your priorities to set your brand direction
Brand positioning to define your lane
CREATIVE DIRECTION + VISUAL IDENTITY
Moodboard + aesthetic direction to guide your visual identity
Primary logo
Color story + typography styling
Brand style guide to keep your brand vision on track
$4,000+
TIER TWO
One proven framework. Three levels of depth. Built exclusively for hairstylists.
TIER THREE - FULL BRAND BUILD OUT
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TIER ONE - BRAND FOUNDATION
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$7,500+
TIER TWO - BRAND DEMAND
For stylists who know they need clarity before they can grow. This tier IS FOR STYLISTS READY TO SCALE.
BRAND IDENTITY
Identify your priorities to set your brand direction
Brand positioning to define your lane
Messaging designed to attract your people
Audience clarity
Core value proposition and point of difference that justifies your pricing
CREATIVE DIRECTION + VISUAL IDENTITY
Moodboard + aesthetic direction to guide your visual identity
Primary logo + supporting brand marks
Color story + typography styling
Canva brand kit for easy implementation
Brand style guide to keep your brand vision on track
MARKETING + CONTENT STRATEGY
Marketing that drives demand + builds visibility
Offer messaging - talk about your services in a way that sells
Content audit to identify gaps and opportunities
Content categories tied to buyer behavior
Visual guide for content to reinforce recognition
Caption writing framework
45-day content roadmap with prompts
Canva templates: 10 feed / 10 story slides
TIER THREE
TIER ONE - BRAND FOUNDATION
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TIER TWO - BRAND DEMAND
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TIER THREE - FULL BRAND BUILD OUT
FOR STYLISTS IN FULL LAUNCH MODE - BUILDING PLATFORMS, PRODUCT LINES, EDUCATION COURSES. THIS IS FOR SUPPORT BEYIND THE CHAIR.
$12,000+
TIER ONE
BRAND IDENTITY
Identify your priorities to set your brand direction
Brand positioning to define your lane
Messaging designed to attract your people
Audience clarity + Niche refinement
Core value proposition + point of difference
Voice & tone guide that makes your brand instantly recognizable
CREATIVE DIRECTION + VISUAL IDENTITY
Moodboard to guide your visual identity
Full logo system (primary, secondary, submarks)
Color story + typography styling
Canva brand kit for easy implementation
Brand style guide to keep your brand on track
Iconography and brand patterns
Canva brand kit for easy implementation
Stock imagery sourcing
Photoshoot creative direction (*on-site art direction available for additional fee)
MARKETING + CONTENT STRATEGY/EXECUTION
Marketing that drives demand + build visibility
Offer messaging - talk about your services in a way that converts
Launch plan for the brand / service / product
Voxer support for real-time guidance
Content audit to identify gaps and opportunities
Content categories tied to buyer behavior
Visual guide for content to reinforce recognition
Caption writing framework
90-day launch roadmap with prompts
Canva templates: 25 feed / 25 story slides
B-roll shot list for content creation (in person content day available for additional fee)
