MENU
NICOLE NIXON
You’re skilled. You care. You get results.
But building a brand still feels like an impossible task.
You overthink <everything>, struggle to explain what makes you different, your socials are *fine* - but just doesn’t feel like you.
You know you’re capable of more, but you’re not quite sure how to show it.
That’s what this system is for.
The Brand System is the product of the last five years of working with hairstylists on building their brands. A structured, tiered approach to brand building that supports your career where it is now, and lays the foundation for where you want it to go.
Designed specifically for hairstylists by an industry expert, The Brand System is for hairstylists at all levels who want to feel confident in how they show up and deliver on what they’re known for.
for hairstylists who are really good at what they do - but feel stuck when it comes to explaining it, showing it, and being seen for it.
The Brand System gives you structure before scale.
Instead of guessing, you get a clear foundation that everything else builds on.
You understand how to talk about what you do confidently and how to show up consistently without forcing creativity or jumping on every trend.
One system — multiple levels of depth.
HOW IT WORKS:
Every stylist I work with moves through the same core process. The difference is how much we build and how much support you want along the way.
We start by getting clear on where you are now. Then we define your brand. Then we shape how it looks and how you show up. And if you choose the highest level, I stay with you while you implement and launch.
Nothing is random. Nothing is rushed. Everything builds on the last step.
Discovery & DiagnosiS
We begin with Discovery & Diagnosis. This is where we take an honest look at your brand as it exists right now. You’ll complete a brand questionnaire, I’ll audit your content and marketing, and we’ll meet for a State of the Brand session where we identify what’s working, what’s confusing, and what’s holding you back. You’ll leave this phase with a Brand Diagnostic that clearly shows where you are and what needs to shift.
CREATIVE DIRECTION / VISUAL IDENTITY
Next comes Creative Direction and Visual Identity. Depending on the tier you choose, this might be clear visual direction or a full brand identity. Either way, the goal is the same: your brand should look as intentional as it feels. You’ll receive a Brand Style Guide so everything you create feels cohesive instead of scattered.
BRAND STRATEGY
From there, we move into Brand Strategy. This is where things finally start to click. We define what you stand for, how you position yourself, and how you talk about your work in a way that makes sense to the right clients. This becomes your Brand Strategy Guide — the internal framework that informs every decision you make going forward.
For Tier 3 clients:
we add Implementation and Launch Support, where I stay with you while you actually use the brand, launch it, and make decisions in real time.
MARKETING / CONTENT
Then we build your Marketing and Content System. This is where clarity turns into consistency. We define what you talk about, how you show up, and how to make content easier instead of stressful. You’ll get a Messaging and Content Playbook you can come back to again and again.
Choose Your Level:
TIER TWO - BRAND DEMAND
TIER THREE - FULL BRAND BUILD OUT
READ MORE
READ MORE
TIER ONE - BRAND FOUNDATION
For stylists who know they need clarity before they can grow. This tier establishes who you are, what you stand for, and how to show up.
MARKETING + CONTENT DIRECTION (STRUCTURE, NOT SCALE)
Content audit to identify gaps and opportunities
Foundational content pillars to guide what you share
Starter content roadmap (45 days) with aligned prompts
Canva templates for consistent execution:
6 feed templates / 6 story slide templates with guided prompts
Baseline visual rules for social content
BRAND STRATEGY (FOUNDATIONAL CLARITY)
Strategic priorities to ground your brand direction
Mission and vision to anchor decision-making
Brand positioning to define your lane
Point of view + message framework to message your expertise
CREATIVE DIRECTION (YOUR VISUAL BLUEPRINT)
Moodboard + aesthetic direction to guide your visual identity with strategic color direction and typography recommendations to support your tone and positioning.
$4,000+
TIER TWO
One proven framework. Three levels of depth. Built exclusively for hairstylists.
TIER THREE - FULL BRAND BUILD OUT
READ MORE
TIER ONE - BRAND FOUNDATION
READ MORE
$7,500+
TIER TWO - BRAND DEMAND
For stylists who know they need clarity before they can grow. This tier establishes who you are, what you stand for, and how to show up.
BRAND STRATEGY (ACTIVATED FOR DEMAND)
Strategic priorities aligned to growth + visibility
Brand positioning built to differentiate
Point of view + message framework designed to attract your people
Audience clarity + niche refinement
Core value proposition and point of difference that justifies your pricing
Voice & tone guide that makes your brand instantly recognizable
VISUAL IDENTITY (DESIGNED FOR RECOGNITION)
Creative direction rooted in the brand story
Moodboard + aesthetic system built for recognition
Primary logo + supporting brand mark
Strategic color story + typography suite
Canva brand kit for easy implementation across content + marketing
Brand style guide to keep your brand vision on track
BRAND STRATEGY (ACTIVATED FOR DEMAND)
Strategic priorities aligned to growth + visibility
Brand positioning built to differentiate
Point of view + message framework
Audience clarity + niche refinement
Core value proposition and point of difference
Voice & tone guide
VISUAL IDENTITY (DESIGNED FOR RECOGNITION)
Creative direction rooted in the brand story
Moodboard + aesthetic system built for recognition
Primary logo + supporting brand mark
Strategic color story + typography suite
Canva brand kit for easy implementation
Brand style guide to keep your brand vision on track
MARKETING STRATEGY (BUILT TO CONVERT)
Marketing priorities that support demand
Strategies that connect visibility to bookings
Offer messaging framework that shows you how to talk about your services in a way that sells
CONTENT STRATEGY (OPTIMIZED FOR AUTHORITY)
Content audit with conversion-focused insights
Strategic content pillars tied to buyer behavior
Visual rules for social content that reinforce recognition
Caption writing framework to support persuasion and clarity and save time
45-day content roadmap with prompts
Canva templates: 10 feed / 10 story slide templates w/ strategic prompts
MARKETING STRATEGY (BUILT TO CONVERT)
Marketing priorities that support demand
Strategies that connect visibility to bookings
Offer messaging framework that shows you how to talk about your services in a way that sells
CONTENT STRATEGY (OPTIMIZED FOR AUTHORITY)
Content audit with conversion-focused insights
Strategic content pillars tied to buyer behavior
Visual rules for content that reinforces recognition
Caption writing framework
45-day content roadmap with prompts
Canva templates
TIER THREE
TIER ONE - BRAND FOUNDATION
READ MORE
TIER TWO - BRAND DEMAND
READ MORE
TIER THREE - FULL BRAND BUILD OUT
For stylists who know they need clarity before they can grow. This tier establishes who you are, what you stand for, and how to show up.
$12,000+
TIER ONE
BRAND STRATEGY
Strategic priorities aligned for growth, positioning, and longevity
Mission, vision, and brand positioning designed to support expansion
Point of view + message framework that establishes thought leadership
Audience and niche definition for clarity and demand
Core value proposition / point of difference that supports premium pricing
Voice & tone guide to maintain consistency as your brand grows
FULL BRAND DESIGN SUITE
Creative direction grounded in brand psychology
Full logo system (primary, secondary, submarks)
Color story + typography pairings
Iconography and brand patterns for depth and recognition
Canva brand kit for scalable implementation
Full photoshoot creative direction (*on-site art direction available)
Visual guidelines to maintain consistency across platforms
BRAND STRATEGY
Strategic priorities for growth, positioning, & longevity
Mission, vision, brand positioning support expansion
Point of view + message framework
Audience and niche definition
Core value proposition / point of difference
Voice & tone guide to maintain consistency
FULL BRAND DESIGN SUITE
Creative direction grounded in brand psychology
Full logo system (primary, secondary, submarks)
Color story + typography pairings
Iconography and brand patterns
Canva brand kit for scalable implementation
Full photoshoot creative direction
Visual guidelines to maintain consistency
MARKETING + EXECUTION SUPPORT
Marketing priorities tied directly to business goals
Demand-building strategy that connects brand visibility to revenue
Offer messaging framework to sell services with clarity and confidence
Launch plan for a new brand, rebrand, or service
Voxer or Slack support for real-time guidance and decision-making
CONTENT CREATIVE DIRECTION
Content audit with strategic recommendations
Content pillars mapped to buyer psychology
Caption writing framework for persuasion and authority
90-day launch roadmap designed for momentum
Canva content templates + 10 custom sales graphics
Reel hook bank (20+) aligned to awareness, trust, and conversion
B-roll shot list for ongoing content creation
MARKETING + EXECUTION SUPPORT
Marketing priorities tied directly to business goals
Demand-building strategy - visibility to revenue
Offer messaging framework - clarity and confidence
Launch plan for a new brand, rebrand, or service
Voxer or Slack support for real-time guidance
CONTENT CREATIVE DIRECTION
Content audit with strategic recommendations
Content pillars mapped to buyer psychology
Caption writing framework
90-day launch roadmap designed for momentum
Canva content templates + 10 custom graphics
Reel hook bank (20+) for awareness & conversion
B-roll shot list for ongoing content creation
