Your visual identity is so much more than the sum of your brand kit. It is the personality and emotion that it creates when everything clicks and is consistently on brand.
This is where real trust is built, when you can make people feel something and they always know what to expect from you.
Your audience doesn’t remember hex codes. They remember how your vibe makes them feel—whether they trust you, whether they get you, and if they trust you enough to book.
THE SOCIAL SETUP
An IG strategy that thinks bigger
The Social Setup is a strategic workbook built to help hairstylists turn their Instagram into a cohesive brand, not just a bunch of pretty posts.
Inside, you’ll learn how to:
Craft a visual story that feels true to you
Plan content that aligns with your big-picture and builds trust (not just engagement)
Understand your audience’s biotypes — so you create posts they actually care about
Repurpose your best ideas, instead of reinventing the wheel every week
Show up consistently without burning out.
No “just post more” advice. No Canva templates you’ll never reuse. Just a real strategy designed to make your social media look good and actually work.
Made for hairstylists who:
Are tired of winging it every time they post
Want a cohesive visual presence that gets noticed
Know their work is amazing but their IG doesn’t reflect it
Want to stop hustling for likes and start building loyalty
Are ready to show up like the brand they actually are
What you’re getting:
A 50+ page strategic content planning workbook
Visual identity prompts and audits
Audience biotype breakdowns
Content strategy framework
Everything you need to clean up your IG, get clear on your content, and post with purpose.
If you want your IG to work like a brand, not just a feed, this is for you.
