MODULE 1
CURRENT STATE ASSESSMENT
A brutally honest (but empowering) look at where your brand stands today—and where we're about to take it.
MENU
NICOLE NIXON
let me guess...
Your content feels like it's disappearing into the void, even though you're posting consistently
You see other stylists "killing it" online and think, "What's their secret?”
You're scared to fully say what you want to say and being labeled "too much"
You're burning yourself out trying to be visible, relatable, and on-brand—without ever really knowing what your brand even is
You wonder if the clients you do have would leave if you changed how you show up
It feels like you're doing everything—but still not getting anywhere
You don't have a booking problem. You have a brand alignment problem.
So everything you create moves with clarity, consistency, and confidence. When your brand is aligned, your message lands. Your visuals speak before you do. Your content converts. And most importantly? You feel in control of your business again.
When your vision, voice, values, and visuals aren't aligned—you're building on shaky ground. The Brand Alignment Framework helps you rebuild your brand from the inside out, so everything you create really fucking works.
The Brand Alignment Framework helps you quiet the noise and clarify your presence
THE BRAND ALIGNMENT FRAMEWORK
A branding and messaging course for goal-driven hairstylists ready to build a distinctive brand that connects, converts, and books out.
Inside this program, you'll:
/001
Clarify your unique point of view and brand vision so you can stand out online without over-explaining who you are or who you help
/002
Learn how to create aligned messaging that feels real—not salesy—so your dream clients feel seen and inspired to book
/003
Build a visual identity that speaks before you even say a word and instantly communicates your brand’s POV, value and vibe
/004
Create an online presence that magnetizes dream clients without burnout so you're no longer chained to constant content creation just to stay relevant
/005
Position yourself for long-term growth beyond the chair To build a business that evolves with you, not one that exhausts you
THE TRANSFORMATION
A brand that reflects exactly who you are and who you're here to serve
Messaging that speaks for you, even when you're offline
A clear direction that lets you post, pitch, and price with confidence
Content that builds connection, trust, and desire—without draining you
A waitlist-worthy brand that sets you apart in your local market and online
who you become
You'll go from second-guessing everything you post to showing up with clarity and conviction. From hiding behind generic branding to becoming the go-to stylist your dream clients feel instantly aligned with. From hustling for every booking to having a business that books itself—because your brand does the heavy lifting. This is the brand foundation that turns confusion into confidence.
WHAT YOU'LL LEARN
AKA THE BRAND MAGIC
HERE'S WHAT YOU GET:
This isn't just content, it’s an entire brand transformation, packaged and ready to implement (without the overwhelm)
/001
SIX MODILE TRAININGS
Multi-part modules that deep dive into every facet of the brand building process
/002
Companion Workbooks for Each Module
Think journal meets strategy map. These aren't filler PDFs—they're where your breakthroughs start to take shape.
/003
Daria James Showit Website Template
A sleek, scroll-worthy, single-page template designed specifically for hairstylists to help you show up online like the premium brand you are.
/004
The Social Set Up (NEW MINI TRAINING)
Learn how to design a grid that feels as good as it looks, with my exact approach that makes your content feel intentional and intuitive.
$397
INVESTMENT:
VALUE OF $555
PAY IN FULL & PAYMENT PLANS AVAILABLE
/005
Private TBAF Telegram Community
For feedback, pep talks, and "does this caption hit?" support from people who get it.
You're tired of playing small and ready to show up like the expert you are
You've got the skills, the heart, and the hustle—but your brand still feels flat
You want a visual and verbal identity that makes your dream clients say, "OMG. It's like she's in my head"
You're done with content that takes forever and converts never
You want your Instagram to look like a dream client magnet—not a random photo dump
You're craving clarity, confidence, and content that actually leads to bookings
THIS IS FOR YOU IF...
You're not here to be everyone's stylist—you're here to build a brand that speaks before you do.
Most stylists aren't struggling because they're bad at what they do, they're struggling because their brand is boring. And safe. And trying too hard to please everyone.
But neutrality is forgettable. What books clients? Being unapologetically you.
This framework isn't here to make you look like everyone else—it's here to help you finally own your voice, clarify your vision, and create visuals that turn heads (without you burning out).
Think about it - this is your permission slip to take up space, and to build a brand that does the heavy lifting for you.
You don't need *another* fucking Canva template. You need a brand that makes people stop scrolling and start booking.
HEAVY ON THE LOVE
HERE COMES THE TOUGH LOVE
Frequently asked questions
MEET
NICOLE
After years behind the chair and behind the scenes at major beauty brands, I built this to help women in hair stop being underpaid, overlooked, or burnt out—and start building brands that work for them.
You deserve more than minimum wage. You deserve to feel confident and clear about who you are, what you do, and that you have the power to build anything you want.
If you’re ready for visuals that sell, strategy that sticks, and creative direction that actually moves the needle—you’re in the right place.
An ex-hairstylist and corporate drop-out turned beauty industry brand agency founder.
THE FOUNDER
