A community for hairstylists who refuse to blend in
SO ON BRAND
so on brand isn't for everyone
So On Brand is for the visionaries - the ones who know their talent deserves more than just another appointment slot. For hairstylists ready to turn your business into an empire, your clients into superfans, and your expertise into a movement that reaches far beyond the chair.
Inside this community you'll learn to master the art of marketing, build an obsession-worthy brand, and transform your big ideas into real life magic. With over two decades of beauty industry expertise at your fingertips, plus exclusive branding resources that actually work, you'll have everything you need to build an unstoppable beauty brand.
Ask me anything and get my real opinions on standing out and making space in the industry through your brand.
Q&A's that answer all of your burning branding questions
SNEAK PEEKS INto MY HAIRSTYLIST SPECIFIC branding process
Go BTS of my current and past projects and learn how you can implement my systems to build your own scroll-stopping brand.
Hang with me and other like-minded beauty pros who are ready to do the work to create a brand that stands out and demands to be seen.
Immediate access to the
so on brand community
Curated Pinterest boards of specific trends and design styles for a quick spark of inspiration when you need it most.
SEASONAL LOOKBOOKS TO SPARK YOUR BRANDING CREATIVITY
Drop your branding into these pre-built templates to keep you on brand and make the content creation process easier and faster.
INSTAGRAM TEMPLATE PACKS built FOR HAIRSTYLISTS
We'll cover topics ranging from branding, marketing, content, design, etc to elevate your visual identity, build trust with your audience, attract more aligned clients and stay booked out.
LIVE WITH NICOLE -
MINI MASTERCLASSES YOU CAN ONLY ACCESS HERE
Digital workbook with planning, marketing and branding tips for hairstylists that are ready to launch their signature education but aren't sure where to start.
ZERO TO LAUNCH in 90 days
A foundational workbook that takes you step by step through brainstorming and developing your brand's story, personality, and values.
THE STRATEGIC STYLIST GUIDE
SO ON BRAND IS SO STACKED. HERE'S WHAT YOU GET WHEN YOU JOIN:
THIS ISN'T JUST ANOTHER HAIRSTYLIST GROUP
This is Where "on brand" becomes a way of life, not just an aesthetic.
Well, here's the truth:
- Maybe you are in a vicious cycle of daily doom-scrolling, searching for inspo because you can't seem to figure out what to post
- You probably have pages and pages of ideas in your notes app, but when it comes to bringing them to life you feel stumped on where to start.
- You're craving the freedom to break away from the cookie-cutter approach that has kept hairstylists all fitting into the same mold for decades.
(SPOILER: I AM TOO)
Mimicking what everyone else is doing isn't just soul-crushing - it's the fastest way to become invisible in an overcrowded industry.
You don't want to be another face in the sea of sameness. You want to build something that's unmistakably yours. Something that makes both you and your ideal clients think 'Fuck yes sign me up".
YOU'RE PROBABLY SO OVER TRADITIONAL HAIRSTYLIST BRANDING
I found myself in this industry by total accident, but the journey it put me on was anything but. After a short stint in college I decided on a whim to enroll in beauty school. I had never once thought about being a hairstylist, but had no other plans, so beauty school it was.
MEET NICOLE
founder / MOM / CAPRICORN / GENERATOR
I found myself in this industry by total accident, but the journey it put me on was anything but. After a short stint in college I decided on a whim to enroll in beauty school. I had never once thought about being a hairstylist, but had no other plans, so beauty school it was.
Some years behind the chair and a baby later my journey led me to working in education and training for some of the biggest professional brands in our industry (Sexy Hair, DevaCurl, ColorProof Evolved Color Care, Pulp Riot to name a few). I loved every minute of it and became truly obsessed with helping hairstylists grow their skills and increase their confidence with the education I was tasked to create. All I truly wanted was to see hairstylists succeed and smash their fucking goals.
In 2017 I made a big pivot into freelance consulting, and expanded my scope of services to not only education development but branding, marketing, social media, and art direction. In 2020 during the height of the pandemic I took the biggest risk of my life and started this business I am running today. My goal is to help as many hairstylists as I can find their path in this industry, gain the confidence they need to get there and make them look good in the process.
Some years behind the chair and a baby later my journey led me to working in education and training for some of the biggest professional brands in our industry (Sexy Hair, DevaCurl, ColorProof Evolved Color Care, Pulp Riot to name a few). I loved every minute of it and became truly obsessed with helping hairstylists grow their skills and increase their confidence with the education I was tasked to create. All I truly wanted was to see hairstylists succeed and smash their fucking goals.
In 2017 I made a big pivot into freelance consulting, and expanded my scope of services to not only education development but branding, marketing, social media, and art direction. In 2020 during the height of the pandemic I took the biggest risk of my life and started this business I am running today. My goal is to help as many hairstylists as I can find their path in this industry, gain the confidence they need to get there and make them look good in the process.
LET'S BREAKDOWN WHAT YOU CAN EXPECT INSIDE
SO ON BRAND:
WEEK ONE:
M.O.T.M
Start each month with fresh inspiration and direction. These carefully curated mood boards are visual blueprints packed with on-trend color stories, styling elements, and creative direction that you can instantly weave into your own brand story.
WEEK TWO:
Q&A'S
Get unstuck and ask all of your burning questions about branding, marketing, or your next big launch, and get personalized feedback that cuts through the confusion. This is your chance to tap into my decades of beauty industry expertise and get clarity on exactly what's next for your brand.
WEEK THREE:
BEHIND THE BRAND
I'll pull back the curtain and break down my process for creating the branding behind past and current clients, sharing exactly why we made certain choices and the strategies, mindset shifts, and unique approaches that took them from good to magnetic and memorable.
WEEK FOUR:
LIVE MASTERCLASS
Transform concepts into real results. We will dive into topics like visual branding, strategic marketing, and scroll-stopping content, the exact skills you need to build an unforgettable presence in the beauty industry. Whether you're rebranding your salon presence or launching something major, these mini masterclasses will help you create the blueprint for standing out in a saturated market.
I'M JUST HERE TO HELP HAIRSTYLISTS SMASH THEIR FUCKING GOALS
FAQ'S
1000% free
You can join right now! I'll make it super easy for you and put the link right here
It's always me (Nicole) interacting with members and answering questions, but it will always be in a collaborative group setting.
There are no custom services included.
While the focus will be on branding and marketing, there may be some topics that cover elements of website design.
I'll be sad, but it's your journey. You can leave anytime.
