Turn your IG feed into a booking machine (Without being a content zombie)
BOOKED BY DESIGN
live MASTERCLASS
april 28th / 5Pm pst
Your clients leave your chair glowing.
Your skills speak for themselves.
But your Instagram?
It’s giving “aesthetic in crisis.”
A little Canva.
A little chaos.
A lot of “what am I even doing here?”
You’ve bought the IG guru’s plug-and-play templates.
You’ve tried the content calendars.
You’ve stayed up way too late tweaking fonts and colors, thinking, “Okay THIS time I’m gonna be consistent.”
Only to post for two weeks straight, hear crickets, and vanish into a burnout spiral again.
You're amazing at what you do.
That girl is... confused.
sound familiar?
It’s time your online presence worked as hard as you do behind the chair.
- You’re juggling your schedule behind the chair and trying to be your own social media manager, designer, copywriter, and photographer.
- You’ve spent money on branding classes and still feel like your message is written in invisible ink.
- You want your feed to feel like a whole vibe—but instead it’s just… meh.
- You post openings, before-and-afters, even a selfie or two—but the right people still aren’t booking.
- You’re stuck in the “start strong, ghost later” content cycle that leaves you exhausted and annoyed at the algorithm.
- You know your work is worth more, but your brand isn’t backing that up—and you’re tired of it.
here's the truth:
your content isn't the issue.
your brand clarity is.
You don’t need to spend another hour trying to make a caption “sound professional.”
And you definitely don’t need another overpriced template pack that collects digital dust on your desktop.
If content alone was the solution, you'd already be booked out.
But content without clarity is just noise.
- You’ve been showing up. You’ve posted the Reels. You’ve done the “3 tips” carousel. You’ve poured hours into aesthetics—and it still hasn’t translated into bookings.
- You've had people say, “I love your work!” but they never actually book.
- You’re constantly tweaking how things look… but not how they connect.
- You’ve bought the same templates as every other stylist in your city—and now your feed looks like theirs, too. And guess what? Your dream clients can’t tell the difference.
here's how I know:
i can prove this IS THE issue.
That’s where Booked by Design comes in.
A free, no-fluff, no-gatekeeping masterclass for stylists who are so done guessing what to post and so ready to build a brand that does the heavy lifting for them.
Think of this as the brand glow-up your IG has been begging for.
This is not another basic “post more = get booked” pep talk.
This is strategy meets soul. Vibe meets value. Beauty meets brains.
LET'S BREAKDOWN WHAT YOU CAN EXPECT INSIDE
in this masterclass, you'll learn:
The 3 biggest branding mistakes stylists make that keep them stuck in the content hamster wheel
How to speak directly to your dream clients—without sounding salesy or like you copied someone else’s caption
The simple brand messaging shift that makes your content more bingeable, bookable, and so you
What to stop doing immediately if you’re tired of content that gets likes but no appointments
before this masterclass
- Your brand feels like a mishmash of Canva graphics, overused fonts, and caption confusion
- You’re stuck in your head every time you try to post—wondering what to say, what to share, and who it’s even for
- You’re constantly thinking about your content, even when you’re with clients or on the couch with your partner
- You’ve got big dreams, but your brand feels like it’s stuck in neutral
AFTER this masterclass
- You’ll have real clarity on what your brand actually is and how to show it off in a way that feels easy and aligned
- You’ll know how to speak to your people in a way that gets them to stop scrolling and start booking
- Your content will feel less like a chore and more like a confident extension of your chair-side magic
- You’ll finally feel proud of your online presence—and excited to show up again
This isn’t another one-size-fits-all, vibe-over-value course.
- Has a heart for her craft but feels disconnected from her feed
- Is tired of looking like every other beauty pro on IG
- Wants clients who value her work, pay her worth, and refer like crazy
- Is craving a brand that feels true to who she is—and finally works
This is made for the stylist who:
because clarity is the foundation
Without it, your content is just pretty filler. With it, your brand becomes a magnet for the right people—on repeat.
This is your official invitation to stop showing up from obligation and start showing up with clarity, confidence, and results.
Because booked-out brands don’t happen by accident.
an extra truth bomb:
Instagram will have you thinking the key to success is “posting more.”
But the real key?
Is knowing what you’re saying—and who you’re saying it to.
You can post daily and still feel invisible.
You can spend hours in Canva and still question if it’s working.
You can do everything right and still hear nothing but silence.
we're going live on april 28th at 5Pm pst
And yes—it's 100% free to attend (because overpriced fluff? Not our thing).
Can’t make it live? No stress—the replay’s yours if you sign up.
You’ve been working magic behind the chair for years.
Now it’s time your online presence finally did some heavy lifting too.
Get a brand that books without doing more—just doing it right.
I found myself in this industry by total accident, but the journey it put me on was anything but. After a short stint in college I decided on a whim to enroll in beauty school. I had never once thought about being a hairstylist, but had no other plans, so beauty school it was.
MEET NICOLE
founder / MOM / CAPRICORN / GENERATOR
I found myself in this industry by total accident, but the journey it put me on was anything but. After a short stint in college I decided on a whim to enroll in beauty school. I had never once thought about being a hairstylist, but had no other plans, so beauty school it was.
Some years behind the chair and a baby later my journey led me to working in education and training for some of the biggest professional brands in our industry (Sexy Hair, DevaCurl, ColorProof Evolved Color Care, Pulp Riot to name a few). I loved every minute of it and became truly obsessed with helping hairstylists grow their skills and increase their confidence with the education I was tasked to create. All I truly wanted was to see hairstylists succeed and smash their fucking goals.
In 2017 I made a big pivot into freelance consulting, and expanded my scope of services to not only education development but branding, marketing, social media, and art direction. In 2020 during the height of the pandemic I took the biggest risk of my life and started this business I am running today. My goal is to help as many hairstylists as I can find their path in this industry, gain the confidence they need to get there and make them look good in the process.
Some years behind the chair and a baby later my journey led me to working in education and training for some of the biggest professional brands in our industry (Sexy Hair, DevaCurl, ColorProof Evolved Color Care, Pulp Riot to name a few). I loved every minute of it and became truly obsessed with helping hairstylists grow their skills and increase their confidence with the education I was tasked to create. All I truly wanted was to see hairstylists succeed and smash their fucking goals.
In 2017 I made a big pivot into freelance consulting, and expanded my scope of services to not only education development but branding, marketing, social media, and art direction. In 2020 during the height of the pandemic I took the biggest risk of my life and started this business I am running today. My goal is to help as many hairstylists as I can find their path in this industry, gain the confidence they need to get there and make them look good in the process.