Where the beauty industry comes to grow brands and launch ideas.

Transforming ambitious hairstylists into successful brand founders, leveraging their creative talent into profitable beauty brands tHAT expand their impact beyond the chair.

Brand identity

CUSTOM WEB DESIGN

SOCIAL media & MARKETING

1:1 COACHING

education development

LAUNCH SUPPORT

ART DIRECTION & MORE

founder: nicole nixon

Our team is hard wired to think outside the box. We create opportunities for hairstylists who refuse to limit themselves to what has always been done by taking their big ideas and making them a reality. We exist to kill the “fall-back career” stereotype and to support the next phase of every hairstylist’s journey by building their brand and their future without compromising who they are at their core.

"All I truly want is to see women succeed and smash their fucking goals."

Your visual identity is so much more than the sum of your brand kit. It is the personality and emotion that it creates when everything clicks and is consistently on brand. 

This is where real trust is built, when you can make people feel something and they always know what to expect from you. 

 Your audience doesn’t remember hex codes. They remember how your vibe makes them feel — and if they trust you enough to book.

The Social Setup is for hairstylists who want an Instagram that works like a brand, not just a series of individual posts.

Inside, you’ll learn how to:
  • Craft an overall visual story that feels true to you
  • Plan content that aligns with your big-picture brand
  • Understand your audience’s biotypes — so you create posts they actually care about
  • Repurpose your best ideas, instead of reinventing the wheel every week
  • Show up consistently without burning out.



THE SOCIAL SET UP

$47

Your hair skills deserve better than a half-baked feed

Your audience doesn’t remember hex codes. They remember how your vibe makes them feel — and if they trust you enough to book.

The Social Setup is for hairstylists who want an Instagram that works like a brand, not just a series of individual posts.


Inside, you’ll learn how to:
  • Craft a visual story that feels true to you
  • Plan on-brand content that aligns
  • Understand your audience & create posts they actually care about
  • Repurpose your best ideas, instead of reinventing the wheel every week