THE
THROUGH
A 6-week live group program that teaches hairstylists how building an authentic brand and marketing their services to their ideal clients online can help them do more of what they love and make more money doing it.
BREAK
SEPTEMBER 25th - OCTOBER 30th
Building a strong brand & understanding how to market that brand to your ideal client is a non-negotiable for creating a healthy business as a hairstylist. We’re not building “fallback careers” here. With a brand built around your personal and professional goals, you can learn how to easily create content that activates your dream clients and be excited to show up online without sacrificing a ton of your (already precious) time and energy.
What if you could lay the groundwork for a beauty business that is built to stand out, grow a loyal client base, and solidify yourself as a trusted industry expert with confidence and clarity?
No matter where you are In your HAIRSTYLIST journey, you can see the that brand building and social media marketing have in our industry.
POWER
TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH / TIME FOR A BREAKTHROUGH
You’re spending more time scrolling on Pinterest looking for inspo than actually creating any content.
You get post paralysis when you go to write a caption that is going to hook potential new clients and get them to follow (they definitely didn’t cover that in beauty school).
You’re still not sure how to effectively communicate to your dream clients why you’re the stylist for them and it’s affecting your books.
You’re in constant comparison mode, and are trying to do what is working for others instead of finding out what works for you.
You get post paralysis when you go to write a caption that is going to hook potential new clients and get them to follow (they definitely didn’t cover that in beauty school).
You’re still not sure how to effectively communicate to your dream clients why you’re the stylist for them and it’s affecting your books.
You’re in constant comparison mode, and are trying to do what is working for others instead of finding out what works for you.
Capturing content, designing graphics, writing captions and doing it all in a way that’s actually connecting with your audience can sometimes feel like an impossible task, AND WHEN YOU FINALLY SIT DOWN TO DO THE THING YOU END UP STARING AT A BLANK SCREEN AND EVENTUALLY JUST SAY “F*CK THIS” AND BAIL.
YOU’VE GOT 1000 THINGS TO DO AND GROWING YOUR HAIRSTYLIST BUSINESS JUST SHOULDN'T BE THIS DAMN HARD.
DOES THIS SOUND LIKE YOU?
BECAUSE WHY WOULDN’T YOU?
IT DOESN'T HAVE TO BE.
A 6-week live group program that teaches hairstylists how building an authentic brand and marketing their services to their ideal client online can help them do more of what they love and make more money doing it.
BREAK
THE THROUGH
THE
THROUGH
"Nicole not only captured everything that I wanted to say with my brand, she went above and beyond and took my brand to a place in its design that completely captured me, my brand and all of my goals. I feel SO MUCH more confident and cohesive with my messaging."
JENNESSA COUTURE, @NESS.COUTURE
"Nicole is the master of hairstylists branding, period.
I came to her with no clue of how to make my website and branding aesthetically pleasing. She took her time in explaining the why behind branding, how to keep things interesting on your pages and gave me incredible tips so that I could rework things on my own! She taught me so much in such a short amount of time it actually made me excited about something I was dreading doing! I find myself being able to pick apart branding more and knowing what should or shouldn’t be there. I couldn’t recommend her more."
SAMI SKINNER, @SAMISKINNERHAIR
"Thanks to Nicole's guidance and expertise, I now have a clear understanding of how to position myself for success. Nicole was able to identify areas where my brand could be improved and provided me with a clear roadmap for moving forward with actionable steps that were super easy to understand and implement. Her commitment to excellence is truly unmatched!"
KRISTEN, @krsbrsh.hair
"Prior to working with Nicole I felt confused - like everything was twirling around in my head and didn’t have a clear plan to unscramble everything. Now It’s all so clear. If I lose track I can reference what I need and make sure everything is aligned. It’s been great to have a branding package that I can share with my team or other contractors so that the mission and vision can be carried through without me!"
ALISHA BURGETT, @ALISHA.MAXANDROHAIRCO
"I just want to let you know that the bar is set and I look at every single business' website and think "damn they need Nicole in their life 😝"
CRISELDA, @CRISELDA.BROWHAUS
CLIENT LOVE NOTES:
This isn’t just another “design your brand” course. The Breakthrough is exactly what is sounds like; we will break down the common mistakes hairstylists make when branding & marketing their business, break out of the normal hairstylist aesthetics and confidently break through insecurities about showing up and lean in to what makes each of you magic.
The Breakthrough also isn't a one-size-fits-all program. I’m here to give you the tools to do what's best for you and your business in a safe group setting where we can learn from each other and get immediate feedback live.
USING BRANDING & MARKETING PRINCIPLES, YOU WILL FIND YOUR OWN VERSION OF SUCCESS IN A WAY THAT FEELS TRUE TO WHO YOU ARE AND SHARES WHAT MAKES YOU MAGIC WITH YOUR AUDIENCE.
Because that's what people are looking for. They want your expertise and POV. You just have to show up for them. But it’s scary to take risks and bet on yourself, I know first hand. I left the corporate world and started my business in the midst of a global pandemic. I had the same fears that you do:
Is this investment going to reap reward?
Crossing your fingers and hope you’re doing the right thing.
Lying awake in bed at night wondering how the heck those “other” entrepreneurs make it look so easy.
Rinse and repeat.
Crossing your fingers and hope you’re doing the right thing.
Lying awake in bed at night wondering how the heck those “other” entrepreneurs make it look so easy.
Rinse and repeat.
OK, REAL TALK...
You deserve better than a half-baked BRAND.
you deserve a business that fulfills your ABSOLUTE
WILDEST DREAMS.
But first, you have to understand the importance & influence branding has and how to effectively communicate to your dream clients about why you’re the stylist for them. With ‘The Breakthrough’, you’ll never have to spend another minute waiting for inspiration to strike, because you’ll be given all the tools you need to:
Show up online with confidence and clarity.
Build an authentic & recognizable brand that’s a complete expression of who you are.
Connect & communicate with people
online that makes them feel seen. heard, acknowledged, and dying to get
on your books.
Understand what makes YOU different
from the rest.
Cuz here’s the thing, you have the power to choose to do more of what you really love, to connect with your dream clients online, to build a wildly successful business as a stylists, and to have a brand that you’re proud of.
But first, you have to understand the importance & influence branding has and how to effectively communicate to your dream clients about why you’re the stylist for them. With ‘The Breakthrough’, you’ll never have to spend another minute waiting for inspiration to strike, because you’ll be given all the tools you need to:
Show up online with confidence and clarity.
Build an authentic & recognizable brand that’s a complete expression of who you are.
Connect & communicate with people online that makes them feel seen, heard, acknowledged, and dying to get on your books.
Understand what makes YOU different from the rest.
Cuz here’s the thing, you have the power to choose to do more of what you really love, to connect with your dream clients online, to build a wildly successful business as a stylists, and to have a brand that you’re proud of.
The last thing I wanted to do was create another “ ” course.
That provided no real solutions or got to the root of your branding & marketing struggles. That's exactly why The Breakthrough goes deeper than just picking a color palette and some fonts. Over the course of our six weeks together we’ll break down your true magic and create a brand story that will act like a loudspeaker for your dream clients, telling them exactly why you have the secret sauce they need to solve their hair hysteria or simply give them the hair they have always desired.
Each week is dedicated to a specific part of the branding and marketing journey, from strategy to identity to content planning. You’ll get live coaching and guidance, access to me (almost) 24/7 in our group Slack channel, opportunities for 1:1 calls with me plus business templates, worksheets, and a built-in community of like minded hairstylists that are all working toward their own personal goals.
DESIGN YOUR BRAND
The last thing I wanted to do was create another. “ ” course.
Own the internet - why having a website can make or break your audience's perspective of your brand, plus everything you need before diving into a website launch and a tour of Showit and why it's my fave.
WEEK SIX 10/30 - YOUR DIGITAL HOME BASE
An overview of building out your content plan by understanding buyer types and how using adult learning theory can help you connect to a wide range of audience members within your ideal client profile. Plus we'll talk about content pillars and diversifying your content.
WEEK FIVE 10/23 - CONTENT CLARITY
Part two of developing your brand's visuals - understanding how to use type and color to create emotion and draw attention to your content plus we jump into Canva and build your brand kit with a crash course on how to put it all together.
WEEK FOUR 10/16 - IDENTITY
Time to get visual. Week three we start gathering inspo for your brand's visual identity, focus on creative direction and ensuring your visual choices are directly linked to your brand strategy.
WEEK THREE 10/9 - AESTHETIC
We keep building by developing your brand's personality and tone of voice to craft messaging that connects and get into the mind of your ideal client to understand how they buy and what they need to say yes.
WEEK TWO 10/2 - STRATEGY DEVELOPMENT
We lay the groundwork with an introduction to building your brand pillars, getting crystal clear on your unique goals and start to craft your brand story.
WEEK ONE 9/25 - THE GROUNDWORK
INSIDE THE BREAKTHROUGH:
BREAKTHROUGH:
INSIDE THE
ALL LIVE SESSIONS BEGIN AT 6PM PST
YOU'RE not building A “fallback" career.
The Breakthrough will help you build a goal focused, strategy driven brands that sets you up for long-term success, your way.
SHOW ME THE DEETS
$1997
WHEN PAID IN FULL
What you get:
Six live group sessions
Access to a private group Slack channel
Templates & worksheets
2 Jam Session calls ($594 value)
FREE single page SHOWIT website template (value $197)
PAYMENT PLANS AVAILABLE.
all sales are final.
no refunds OR EXCHANGES
BY PURCHASING YOU AGREE TO TERMS AND CONDITIONS OUTLINED HERE
ALL MATERIALS AND TEMPLATES ARE THE PROPERTY OF ITSNICOLENIXON.COM
THE BREAKTHROUGH
VIP
$1297
WHEN PAID IN FULL
What you get:
Six live group sessions
Access to a private group Slack channel
Templates & worksheets
Discount code for my website templates
PAYMENT PLANS AVAILABLE.
all sales are final.
no refunds OR EXCHANGES
BY PURCHASING YOU AGREE TO TERMS AND CONDITIONS OUTLINED HERE
ALL MATERIALS AND TEMPLATES ARE THE PROPERTY OF ITSNICOLENIXON.COM
THE
BREAKTHROUGH
PICK YOUR JOURNEY:
